PortfolioEducation
Premium Education Ecosystem
An education-focused digital ecosystem combining institutional communication, creative content and performance-led campaigns.
- Project
- 03 / 10
- Discipline
- Education
- Delivered
- Learning ecosystem
- Industry
- Education
Overview
An institution speaks to several audiences at once — prospective students, parents, and its own community — and usually ends up with a different voice for each. This was a single communication system serving all three from one set of rules.
Challenge and approach
The challenge
Education marketing drifts toward either the prospectus or the advertisement, and neither reads as credible to a family making a long decision. The system had to stay institutional in tone while still working in the places attention actually is.
The approach
One structure spanning the website, the content calendar and the campaign creative, so an enquiry that begins in a feed and ends on an admissions page never changes register. Video and design were produced to the same direction rather than commissioned separately.
Services
What this project drew on.
Frames
Closer, and one more way.
These frames are a representative treatment of the discipline, not a record of the delivered files — the artwork is the studio’s own. Project photography is published here as each client releases it.
Presentation
The same piece built in three dimensions, turning as the page moves past it. It is a way of showing the work, not a second photograph of it — and not a substitute for the files themselves.
Process
How it was made.
- 01One voice across site, content and campaign
- 02Content calendar built around the admissions cycle
- 03Video and design produced to a single direction
