PortfolioDigital Marketing
Digital Growth Campaign
A multi-channel campaign built around a single objective, with creative produced per placement rather than resized into it.
- Project
- 02 / 10
- Discipline
- Digital Marketing
- Delivered
- Campaign system
Overview
A paid campaign planned from the objective backwards: audience and budget defined first, channels chosen against them, and creative built to the shape of each placement instead of one asset stretched to fit them all.
Challenge and approach
The challenge
Campaign creative is usually produced once and then cropped, which costs it the first second of attention on every channel it was not designed for. The brief was to hold one idea across several placements without letting any of them read as an afterthought.
The approach
A single key visual was established, then adapted per surface — different crops, different type weights, different lengths of message, all drawn from the same art direction. Reporting was written against the stated objective rather than against whichever number happened to look best that month.
Frames
Closer, and one more way.
These frames are a representative treatment of the discipline, not a record of the delivered files — the artwork is the studio’s own. Project photography is published here as each client releases it.
Presentation
The same piece built in three dimensions, turning as the page moves past it. It is a way of showing the work, not a second photograph of it — and not a substitute for the files themselves.
Process
How it was made.
- 01Objective and audience agreed before any creative was made
- 02Per-placement adaptation rather than one asset resized
- 03Reporting framed against the original objective
