PortfolioDigital Marketing
Performance Marketing Campaign
A performance campaign run against a stated objective and budget, optimised through its period rather than reported on at the end.
- Project
- 07 / 10
- Discipline
- Digital Marketing
- Delivered
- Performance campaign
Overview
Search and social campaigns planned together against one objective, with budget split by evidence rather than by habit and creative refreshed through the flight instead of set once at the start.
Challenge and approach
The challenge
Performance work fails quietly. A campaign that is merely left running will keep spending against whichever audience was cheapest to reach first, and the report at the end describes that drift rather than the objective.
The approach
Channels were planned as one allocation rather than two campaigns, with a review rhythm agreed up front so decisions happened during the flight. Creative was produced in enough variants to keep the campaign from fatiguing, and reporting was written against the objective agreed at the outset.
Frames
Closer, and one more way.
These frames are a representative treatment of the discipline, not a record of the delivered files — the artwork is the studio’s own. Project photography is published here as each client releases it.
Presentation
The same piece built in three dimensions, turning as the page moves past it. It is a way of showing the work, not a second photograph of it — and not a substitute for the files themselves.
Process
How it was made.
- 01Search and social planned as one allocation
- 02Review rhythm agreed before launch
- 03Creative varied to avoid mid-flight fatigue
