PortfolioContent & Production
Animation & Creative Academy
A content and production system for a creative academy, where the work on show has to demonstrate the craft being taught.
- Project
- 08 / 10
- Discipline
- Content & Production
- Delivered
- Content system
- Industry
- Creative education
Overview
A production system for an institution whose marketing is also its proof: every piece published has to stand as an example of the standard the academy teaches, which rules out most of what marketing content usually is.
Challenge and approach
The challenge
A creative academy is judged on its own output. Generic promotional material actively undermines the offer, but student and studio work arrives irregularly and in inconsistent states, which makes a reliable calendar hard to hold.
The approach
A format library was built so incoming work could be published quickly without being redesigned each time, with motion and typography rules that hold the academy's standard regardless of what the underlying piece looks like. Campaign creative was drawn from the same library rather than produced separately.
Services
What this project drew on.
Frames
Closer, and one more way.
These frames are a representative treatment of the discipline, not a record of the delivered files — the artwork is the studio’s own. Project photography is published here as each client releases it.
Presentation
The same piece built in three dimensions, turning as the page moves past it. It is a way of showing the work, not a second photograph of it — and not a substitute for the files themselves.
Process
How it was made.
- 01Format library built for irregular incoming work
- 02Motion and type rules holding a consistent standard
- 03Campaign creative drawn from the same library
