PortfolioBrand & Creative
Integrated Brand Communication
An end-to-end brand communication system spanning social content, campaign creatives and video production.
- Project
- 10 / 10
- Discipline
- Brand & Creative
- Delivered
- Communication system
Overview
One communication system covering everything a brand publishes — day-to-day social content, campaign creative, print and film — produced to a single art direction so the parts reinforce each other rather than merely coexisting.
Challenge and approach
The challenge
When social, campaign and film are commissioned separately they drift within a quarter, and the brand ends up with three visual languages that each look reasonable alone. The cost is invisible in any single piece and obvious across all of them.
The approach
A single art direction was set and then held as the constraint on every workstream, with shared components — type treatments, crop rules, a colour discipline, a motion vocabulary — defined once and reused. Production was scheduled so campaign and film fed the content calendar rather than interrupting it.
Services
What this project drew on.
Frames
Closer, and one more way.
These frames are a representative treatment of the discipline, not a record of the delivered files — the artwork is the studio’s own. Project photography is published here as each client releases it.
Presentation
The same piece built in three dimensions, turning as the page moves past it. It is a way of showing the work, not a second photograph of it — and not a substitute for the files themselves.
Process
How it was made.
- 01One art direction constraining every workstream
- 02Shared type, crop, colour and motion rules defined once
- 03Production scheduled to feed the content calendar
